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TARA KEELY Bridal Collection by Designer, Edric Woo

New York, NY
Ph. 212.921.9827


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The Tara Keely Bridal Collection, from designer, Edric Woo, represents the bridal industry's hottest styles and enchanting fashions. These gowns are ultra chic with delicate crystal accents, offering eye-catching use of color and luxurious silk fabrics.

The Collection also combines an alluring array of silhouettes from sleek A-lines to elegant sheaths, inspiring glamour and sophistication for the Tara Keely Bride. The Tara Keely Collection is a division of JLM Couture Inc.

In the year 2006, JLM Couture discovered Edric Woo, a Singapore-born and trained bridal designer and named him as the head designer for their newest bridal line, Tara Keely.

"Edric Woo has a sensational grasp for how today's contemporary bride wants to feel, and his flawless, stunning designs are reflective of this understanding," said Joe Murphy, President of JLM Couture, Inc. "Tara Keely offers unparalleled bridal gowns in style and fit for its price point. We are delighted to have such a talented designer stewarding the vision for our new line."

Woo says he is inspired by the Paris couture houses of the 1940's and 1950's, and reinvents the bridal gown with a fashion-forward twist of glamour and elegance.

"I am passionate about combining the elements of tradition and innovation," said Edric. "My energy is focused on making the bride look beautiful in a sleek, glamorous way."

Prior to joining JLM Couture, Edric spent four years designing bridal wear for the respected couture bridal designer Richard Glascow, where he was elevated to oversee all aspects of planning, design and production.

Edric Woo balances a bride's need for comfort with her desire to look chic & glamorous through his meticulous attention to fit and his love of intricate detailing. His greatest satisfaction is designing gowns that make a bride feel confident and look effortlessly beautiful.

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Tara Keely Bridal Collection

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